Social Commerce: Turning TikTok into a Sales Powerhouse

Social commerce, the fusion of social media and e-commerce, is a viral trend in 2025, with platforms like TikTok and Instagram enhancing in-app shopping. Insider Intelligence predicts social commerce sales per buyer will hit $1,223 by 2027, up from $337 in 2020. Live shopping events, where influencers showcase products in real-time, are driving engagement, with 94.4% of internet users visiting social networks monthly. X posts show brands using #TikTokShop to promote flash sales, going viral with Gen Z.

For digital marketers, social commerce is a game-changer. Optimize your TikTok profile with shoppable links and create live shopping videos to showcase products. Use social SEO by incorporating keywords like “best deals 2025” in captions to boost discoverability. Partner with influencers to amplify reach, as 27% of marketers adjust content for trends, per Hootsuite. By tapping into social commerce, your brand can turn viral moments into sales in 2025.

Sources:

• Sendible: Social Media Trends 2025
• Exploding Topics: Social Media Trends 2025
• Hootsuite: Social Media Trends 2025