Nostalgia Core: Why Retro Content Is Going Viral

Nostalgia core is a viral social media trend in 2025, with Gen Z reviving 90s and Y2K aesthetics, per Later’s trend report. Influencers are posting low-quality graphics of retro products or recreating childhood moments, like the #GlowUpRewind trend showing 2015-to-2025 transformations. Pinterest Predicts highlights aesthetics like “Dolled Up” and “Primary Play,” driving engagement. X posts reveal users sharing throwback photos, sparking emotional connections.

Marketers can capitalize on nostalgia core by creating throwback campaigns, such as 90s-inspired ads or vintage product launches. Use hashtags like #NostalgiaCore or #Y2KFashion to join viral conversations. Embed nostalgic elements in email campaigns or Instagram Reels, like a “retro office vibe” for B2B brands. With 40% of Gen Z searching on TikTok for trends, per The New York Times, nostalgia-driven content can boost your brand’s relatability in 2025.

Sources:

• Later: Social Media Trends 2025
• Sendible: Social Media Trends 2025
• The New York Times: TikTok as Search Engine